It’s Time: Unlocking the Power of Pro Women’s Sport Fans
The Power of Pro Women's Sports Fans
In this first-of-its-kind research from Canadian Women & Sport, research and consultancy partner IMI Consulting, presenting partner Canadian Tire Corporation, and with support from Women and Gender Equality Canada, we illustrate the tremendous value—current and potential—that fans of women’s sports in Canada represent for all manner of sport business.
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