It’s Time: Unlocking the Power of Pro Women’s Sport Fans

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It's Time to Lead the Next Era of Growth for Professional Women's Sport in Canada Learn More →


In this first-of-its-kind research from Canadian Women & Sport, research and consultancy partner IMI Consulting, presenting partner Canadian Tire Corporation, and with support from Women and Gender Equality Canada, we illustrate the tremendous value—current and potential—that fans of women’s sports in Canada represent for all manner of sport business.
