It’s Time: Fan Insights – Spotlight on Sport-Specific Fandom

It’s Time: Unlocking the Power of Pro Women’s Sport Fans highlighted the unique attributes of fans of women’s sport in Canada and featured the tremendous value—current and potential—that fandom represents for all manner of sport businesses.

In this follow-up report, we shine a spotlight on fans of women’s basketball, hockey, soccer, tennis, and golf. We offer three fresh insights into this young, interested, and growing fan base, and ultimately how emerging teams and leagues can drive greater awareness and turn new followers into avid fans.