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Rally Report 2024

Close-up of a young athlete putting on a colorful baseball batting glove, wearing friendship bracelets and a team jersey.

In 2024, in partnership with Canadian Tire Jumpstart Charities, and in collaboration with global insight consultancy IMI Consulting, we set out to understand the current state of sport for girls by conducting a study with over 5,000 Canadians aged 6 to 65, with a focus on girls aged 6 to 18. We surveyed over 2,000 girls to understand:

Rally Report 2024

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Rally Report 2024

Our Partners

Who We Are

Guided Support

Signature Research

Get Involved

Key Insights from Rally Report 2024

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