Rally Report 2024

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It's Time to Lead the Next Era of Growth for Professional Women's Sport in Canada Learn More →

In 2024, in partnership with Canadian Tire Jumpstart Charities, and in collaboration with global insight consultancy IMI Consulting, we set out to understand the current state of sport for girls by conducting a study with over 5,000 Canadians aged 6 to 65, with a focus on girls aged 6 to 18. We surveyed over 2,000 girls to understand:


Over one million Canadian girls are missing out on the benefits of sport.

More than 1 in 5 girls leave sport during adolescence.

7 in 10 girls say that sport positively impacts their mental health.