Folgers® Coffee Launches “Bold Moves, Bold Coffee” Campaign with Tennis Star Leylah Fernandez

Posted by Canadian Women & Sport

Markham, Ontario – October 17, 2024 – Folgers® Coffee is thrilled to announce the launch of its new campaign, “Bold Moves, Bold Coffee,” featuring the dynamic tennis sensation, Leylah Fernandez. This new campaign celebrates the bold spirit that has made Folgers and Leylah fan favourites while inspiring the next generation of women and girl athletes.

The “Bold Moves, Bold Coffee” campaign will feature new commercial spots starring Leylah that will air on TSN & RDS along with complementary digital and social media programming, from both the brand and Leylah, to amplify awareness and engagement.

As part of this initiative, Folgers is proud to partner with Canadian Women & Sport, a non-profit organization focused on transforming sport in Canada so girls and women can reach their full potential. In addition to a financial contribution to the organization, Folgers will be promoting Canadian Women & Sport on select media assets to enhance awareness of the cause.

Folgers Coffee has long been a staple in households across Canada, known for its rich, bold flavour. This campaign aims to inspire coffee lovers to embrace their boldness, whether in their daily routines or in their passions.

Leylah Fernandez, known for her tenacity and bold playing style, embodies the essence of Folgers Coffee. “I’m excited to partner with Folgers on this campaign,” said Fernandez. “Bold moves on the court require bold coffee off the court, and I’m proud to support an initiative that uplifts women in sports.”

Canadian Women & Sport is a national nonprofit with a 43-year history of work as the leading voice and authority on women and sport. The organization believes in the power of sport as a platform for advancing equity for women across all areas of society and it is committed to creating a more equitable and inclusive sport system that empowers women and girls as participants and leaders, within sport and through sport (www.womenandsport.ca). Through this partnership, Folgers will contribute to programs and initiatives that create a more equitable and inclusive sport system that empowers women and girls as participants and leaders, within sport and through sport.

TSN & RDS are Canada’s Source for Sports News, Scores & Live Games

About The J. M. Smucker Co.

At The J.M. Smucker Co., it is our privilege to make food people and pets love by offering a diverse family of brands available across North America. We are proud to offer brands consumers trust and choose daily for themselves and their families including Folgers®, Jif®, Uncrustables®, Smucker’s®, Double Fruit ®, Voortman®, Robin Hood ®, Five Roses ®, Carnation ®, Eagle Brand ®, Milk-Bone® and Meow Mix®. Through our unwavering commitment to producing high quality products, operating responsibly and ethically and delivering on our Purpose, we will continue to grow our business while making a positive impact on society. For more information, please visit jmsmucker.com.