Canadian Women & Sport Unveils New Fan Insight Reports
New Insights into Growing Fanbase Released as Industry Leaders Gather to Discuss Building a Sustainable Pro Women’s Sport Industry
Toronto, ON (September 25, 2024) – Canadian Women & Sport in partnership with Canadian Tire Corporation, and with support from Women and Gender Equality Canada and IMI Consulting, has released two new fan insight reports, offering a deeper exploration into the fanbase of professional women’s sport. The reports are an extension of the It’s Time: Unlocking the Power of Pro Women’s Sport Fans, delivered earlier this year that show that more than 17 million Canadian consider themselves fans of women’s sport.
The reports were presented by Canadian Women & Sport earlier this week at an exclusive gathering of 20+ industry leaders from the professional sports landscape including representatives from the Professional Women’s Hockey League (PWHL), Northern Super League, NBA Canada, and WNBA Toronto. High-profile attendees included Diana Matheson (Founder, Northern Super League), Jayna Hefford (SVP, Hockey Operations, PWHL), Teresa Resch (President, WNBA Toronto), and Leah MacNab (Sr. Vice-President and Managing Director, NBA Canada), among others.
“The It’s Time insight reports highlight the significant current value and future potential of women’s sport fans, and provide actionable takeaways and strategies for organizations striving to meet the demands of this growing audience. The discussions at our recent gathering reinforced the importance of understanding fans at a deeper level as we work together to build a thriving, sustainable industry.”
Allison Sandmeyer-Graves
CEO of Canadian Women & Sport
“Fans have always played a crucial role in the growth and success of professional sports, and women’s sports are no different,” said . “Luckily, Canadian sports fans are the best in the world. I thank Canadian Women & Sport for their reports, offering insight into how we can further grow women’s pro sport, and for their work to empower women athletes and contributing to a more prosperous economy and vibrant sports community in Canada.”
The Honourable Marci Ien
Minister for Women and Gender Equality and Youth