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All Girls Can Play
Understanding girls’ experiences is the first step in transforming the sport and physical activity system in Canada so that all girls can play. Rally Report 2024, developed in partnership with Canadian Tire Jumpstart Charities and global insight consultancy IMI Consulting, aims to champion girls’ voices, and support and inspire sport leaders with fresh insights into how they can reimagine sport and create more equitable, inclusive environments.
Grounded in the experiences of girls across Canada, these insights reveal the barriers they face and the opportunities sport leaders have to create more inclusive, engaging, and supportive environments.
"Growing up, I always played on the boys’ hockey team. The dressing rooms I’d be sent into were like closets. One time I was in a rink and there were actual brooms and mops in my dressing room.”
Research Participant
Download the research and access the latest insights on how girls experience sport.