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It's Time to Lead the Next Era of Growth for Professional Women's Sport in Canada Learn More →
Over one million Canadian girls are missing out on the benefits of sport.
More than 1 in 5 girls leave sport during adolescence.
7 in 10 girls say that sport positively impacts their mental health.
In 2024, in partnership with Canadian Tire Jumpstart Charities, and in collaboration with global insight consultancy IMI Consulting, we set out to understand the current state of sport for girls by conducting a study with over 5,000 Canadians aged 6 to 65, with a focus on girls aged 6 to 18. We surveyed over 2,000 girls to understand:
