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Impact Report

Sport is a powerful tool for social change. From playground to podium to professional, learn how Canadian Women & Sport continued to transform the sport system and drive gender equity forward in 2023-2024.

Our 2023-2024 Impact

As the leading voice and authority on gender equity and inclusion in sport for over 43 years, Canadian Women & Sport is leading the transformation of the Canadian sport system so girls and women can reach their full potential. 2023-2024 was an unprecedented year for championing gender equity in sport.

From playground to podium to professional, our work in collaboration with sport leaders and organizations across the country is driving the creation of an equitable and inclusive sport system.

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Through our proven and evidence-based gender equity programs…

We empower sport leaders and organizations with information and tools that help shift mindsets, build knowledge, and disrupt the status quo.

90% of sport leaders and 80% of sport organizations reported increased gender equity knowledge, motivation, and skills following engagement. 

80% of sport leaders and 80% of sport organizations reported an increased personal and organizational commitment to gender equity six months after engagement.  

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"We found the Gender Equity Playbook and the Canadian Women & Sport team to be very knowledgeable and easy to work with. I looked forward to every meeting and I’m excited to embed these changes into our organization."
– Sport Leader, Saskatchewan
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“As a result of participating in the Same Game Challenge, I am committed to intentionally creating spaces for women and gender-diverse people in my organization’s programming.”
- Sport Leader, Ontario
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“In Her Corner: Girl-Centered Training for Sport Leaders was such a wonderful program to participate in. The facilitators were great and made people feel seen and valued. We had many valuable discussions and I will miss the community we created.”
– Athlete, Nova Scotia
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“Women on Boards was a great session. We learned how to create a more transparent process for the nominating committee [for our board of directors]. Thank you very much.”
Board Member, New Brunswick
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We arm leaders and organizations with insights, resources, and connections that help transform sport environments.

We delivered 500+ hours of coaching directly to sport leaders.

We facilitated Community of Practice sessions for 280 leaders.

We reached 900 people through workshops and e-learning.  

We distributed $645,500 to sport organizations through grants and programs with a focus on supporting organizations led by or serving girls and women from equity-deserving communities.  

With support from The Next Play, supported by the Government of Ontario, Brams United Soccer Club certified four new women coaches, invited a professional woman soccer player to meet their youth participants, and purchased new equipment like cones and various-sized nets. This meant the club could create groups organized by age and soccer experience to better serve the diverse needs of over 50 girls. As a result, participants were more engaged in the program and expressed interest in returning next year. “We saw a larger interest in girls wanting to explore opportunities in soccer that went beyond playing on the field, “ says the Club’s Program Director, commenting on the impact of having women coaches. “They wanted to give back to help inspire the next generation of girls to enjoy the game as much as they do or did.” 

YMCA of Three Rivers, participants in the Same Game Challenge, supported by Canadian Tire Jumpstart Charities, wanted to improve their girls’ sport program and understand why girls were not coming to their program. By asking the girls directly, they learned that program timing and lack of structure were two of the greatest barriers. By changing the time and adding more structure, a consistent number of girls started participating in the sports program. Early impacts, like the girls forming stronger relationships and friendships, are already being reported. 

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"I have witnessed a remarkable transformation in my daughter since she joined the Empowered Girls Soccer Program. My daughter used to be quite reserved and struggled to find her place in sports. However, with the program's welcoming atmosphere and attentive coaches, she now eagerly looks forward to every practice and game. I am grateful for the positive influence this program has had on my daughter's self-esteem and overall wellbeing. It's a place where she feels accepted, supported, and inspired to pursue her dreams." 
– Parent of Participant
Empowered Girls Soccer Program from the Somali Community in Hamilton and The Next Play Participant
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“Before Same Game, we tried to launch a women and girls’ program, but we did not get the buy-in we needed. Since going through the program, our organization was quickly able to create buy-in and launch a women and girls’ program without question! I can feel the attitudes of the club are shifting, allowing for amazing areas of growth and learning about what it means to be inclusive.”
- Sport Leader
Same Game Challenge Participant
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“I loved climbing and rappel! I have never done that before. It was nice to have a girl counsellor teach me how to climb!“
- Girl Participant, Age 10
Niagara Adventure Camp, The Next Play Participant
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Through our groundbreaking research, thought-leadership, and advocacy…

We provide timely and credible insights that help shift perspectives, break down barriers, and shape the sport landscape in Canada. 

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We released It’s Time: A Roadmap for Accelerating Professional Women’s Sport in Canada in partnership with Canadian Tire Corporation and Boston Consulting Group. This first-of-its-kind study of the Canadian landscape presents a business case for a thriving women’s professional sport market and a roadmap to get there. Our goal? Help drive the growth and development of professional sport opportunities for women in Canada as a vital piece of a thriving sports ecosystem for women and girls in Canada. The report was downloaded 470 times in the first two weeks and garnered over 240 unique earned media impressions.

We published the 2023 Leadership Snapshot with support from the Government of Canada. This report highlights recent success in sport leadership diversity at the national and provincial and territorial levels. Our goal? Celebrate progress and challenge sport organizations to continue to embed gender equity throughout their organizations. 

2023-2024 was a year of unprecedented interest in girls and women’s sport across Canada.

We were featured in 1,900 Canadian media articles, interviews and stories with a cumulative reach of over 1.3 billion, shining a spotlight on mental health, body image, inclusion of transgender girls, safe sport, and more.

IN 2023-2024 WE WERE SUPPORTED IN THIS TRANSFORMATIONAL WORK BY:

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"Our government is proud to support Canadian Women & Sport and the critical role they play in advancing sports in Canada and creating more opportunities for girls to realize their full potential. Our partnership will help expand The Next Play program in communities across the province and empower organizations to deliver more inclusive programming that removes barriers for girls to play sports.”
- Neil Lumsden, Ontario Minister of Tourism, Culture and Sport
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"Jumpstart is proud to work hand-in-hand with Canadian Women & Sport to further our shared goal of creating an inclusive, equitable sports environment for girls and women in Canada. By teaming up to invest in research, develop programming and resources, and build a passionate community of women and girls, we continue to work together to challenge gender inequality at every level in Canadian sport."
- Marco Di Buono, President, Canadian Tire Jumpstart Charities
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"Communities, Sport and Recreation within Communities, Culture, Tourism and Heritage division values and embraces our partnership and relationship with Canadian Women & Sport. This partnership has drastically increased the capacity and support around gender equity in Nova Scotia and has provided the province with access to best practice programs, toolkits and supports from Canadian Woman & Sport. We look forward to future collaboration."
- Jason Hansford-Smith, Manager of Communities, Sport and Recreation Division, Government of Nova Scotia
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"At Nike, Inc., we’re committed to creating a better future for women and girls in sport and we’re proud to be partnered with Canadian Women & Sport to do this locally in Toronto. We know that women and girls are underrepresented in the Canadian sport system as participants and as leaders, due to pervasive systemic barriers that limit their engagement. To fuel lasting transformation, we’re actively working with the nation’s most credible thought leader through their Same Game Challenge and Gender Equity in Coaching program to support organizations as they create their gender equity vision, build internal capacity and bring it to life."
- Brittany Scott, Senior Manager, Made to Play, Social & Community Impact, Nike
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Help us build better sport in Canada so more girls and women reach their full potential. Partner with us. 

This Impact Report is funded by the Government of Canada.