It’s Time: Fan Insights – Spotlight on Fan Motivations
Understanding Fans of Pro Women's Sport
It’s Time: Unlocking the Power of Pro Women’s Sport Fans highlighted the unique attributes of fans of women’s sport in Canada and featured the tremendous value—current and potential—that fandom represents for all manner of sport businesses.
In this follow-up report, we dive deeper into understanding Canadian fans of women’s sport and offer two fresh insights for brands and investors based on what fans care about and how they spend their money.
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