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Rally Report 2024

HomeGender Equity in ActionResearch & ReportsRally Report 2024

Close-up of a young athlete putting on a colorful baseball batting glove, wearing friendship bracelets and a team jersey.

In 2024, in partnership with Canadian Tire Jumpstart Charities, and in collaboration with global insight consultancy IMI Consulting, we set out to understand the current state of sport for girls by conducting a study with over 5,000 Canadians aged 6 to 65, with a focus on girls aged 6 to 18. We surveyed over 2,000 girls to understand:

Key Insights from Rally Report 2024

Over one million Canadian girls are missing out on the benefits of sport.

More than 1 in 5 girls leave sport during adolescence.

7 in 10 girls say that sport positively impacts their mental health.

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