It’s Time: Leading the Next Era of Growth
The Market Has Doubled, and It's Just The Beginning
In partnership with Canadian Tire Corporation and research partner The Collective, Wasserman’s global women’s advisory group, Canadian Women & Sport is proud to release the third installment of It's Time.
This uniquely Canadian research offers valuations of the current pro women's sport market (which has doubled since our first report in 2023!), projections for 2030, a look at how fans are driving momentum, and a playbook for how brands can maximize brand ROI and impact through strategic investment.
It's Time for Brands to Invest in Pro Women's Sport in Canada.
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