Folgers® Coffee Launches “Bold Moves, Bold Coffee” Campaign with Tennis Star Leylah Fernandez
Posted by Canadian Women & Sport
Markham, Ontario – October 17, 2024 – Folgers® Coffee is thrilled to announce the launch of its new campaign, “Bold Moves, Bold Coffee,” featuring the dynamic tennis sensation, Leylah Fernandez. This new campaign celebrates the bold spirit that has made Folgers and Leylah fan favourites while inspiring the next generation of women and girl athletes.
The “Bold Moves, Bold Coffee” campaign will feature new commercial spots starring Leylah that will air on TSN & RDS along with complementary digital and social media programming, from both the brand and Leylah, to amplify awareness and engagement.
As part of this initiative, Folgers is proud to partner with Canadian Women & Sport, a non-profit organization focused on transforming sport in Canada so girls and women can reach their full potential. In addition to a financial contribution to the organization, Folgers will be promoting Canadian Women & Sport on select media assets to enhance awareness of the cause.
A quote from...
“So many Canadians begin their days with the delicious flavour of Folgers coffee, and we loved the notion of celebrating that bold flavour while supporting something even bigger. We are thrilled to partner with Leylah and Canadian Women & Sport to promote the future of women and girls in athletics, important work that inspires bold aspirations, regardless of the sport.”
Adam Zitney
Vice President of Marketing at The J.M. Smucker Co