17 Million Canadians Consider Themselves Fans of Women’s Sport According to New Research

“We have seen trends and proof points over the past few years, but now we have credible—and uniquely Canadian—data demonstrating that fans of women’s sport are a large, attractive audience for brands and investors. Women’s pro sport is no longer a hypothetical opportunity. Case studies have been written, potential has been realized, and records have been broken. It’s time for more bold investment in professional women’s sport in Canada.”

“At Canadian Tire Corporation, we know that to truly champion professional women’s sports, we must create a roadmap for other Canadian organizations to understand and invest in its untapped potential. Together with the findings of the first installment, this new research provides us with invaluable data that not only furthers our understanding of the professional women’s sport movement but allows us to create meaningful connections with the fanbase that drives it.”