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It's Time to Lead the Next Era of Growth for Professional Women's Sport in Canada Learn More →

#ITSTIME

It's Time to Invest in Pro Women's Sport

In 2023, Canadian Women & Sport launched the Commercial Women's Sport Initiative, to support the development of a strong and sustainable women's professional sport ecosystem in Canada. As part of this commitment, three installments of Canadian Women & Sport's landmark series - It's Time - have been launched, each exploring a new lens of the business case for professional sport in Canada.

“Canada’s women’s sports market has entered a new era of growth. In just two years, we’ve gone from zero professional teams to a thriving ecosystem that’s redefining what’s possible. The commercial opportunity is real, and brands that invest now will be the ones to shape the future and reap the rewards.” - Allison Sandmeyer-Graves, CEO of Canadian Women & Sport.

NEW RESEARCH! It's Time: Leading the Next Era of Growth

NEW RESEARCH! It's Time: Leading the Next Era of Growth

NEW RESEARCH! It's Time: Leading the Next Era of Growth

NEW RESEARCH! It's Time: Leading the Next Era of Growth

NEW RESEARCH! It's Time: Leading the Next Era of Growth

NEW RESEARCH! It's Time: Leading the Next Era of Growth

NEW RESEARCH! It's Time: Leading the Next Era of Growth

NEW RESEARCH! It's Time: Leading the Next Era of Growth

NEW RESEARCH! It's Time: Leading the Next Era of Growth

NEW RESEARCH! It's Time: Leading the Next Era of Growth

NEW RESEARCH! It's Time: Leading the Next Era of Growth

NEW RESEARCH! It's Time: Leading the Next Era of Growth

NEW RESEARCH! It's Time: Leading the Next Era of Growth

NEW RESEARCH! It's Time: Leading the Next Era of Growth

NEW RESEARCH! It's Time: Leading the Next Era of Growth

NEW RESEARCH! It's Time: Leading the Next Era of Growth

NEW RESEARCH! It's Time: Leading the Next Era of Growth

NEW RESEARCH! It's Time: Leading the Next Era of Growth

NEW RESEARCH! It's Time: Leading the Next Era of Growth

NEW RESEARCH! It's Time: Leading the Next Era of Growth

NEW RESEARCH! It's Time: Leading the Next Era of Growth

NEW RESEARCH! It's Time: Leading the Next Era of Growth

NEW RESEARCH! It's Time: Leading the Next Era of Growth

NEW RESEARCH! It's Time: Leading the Next Era of Growth

NEW RESEARCH! It's Time: Leading the Next Era of Growth

NEW RESEARCH! It's Time: Leading the Next Era of Growth

NEW RESEARCH! It's Time: Leading the Next Era of Growth

NEW RESEARCH! It's Time: Leading the Next Era of Growth

NEW RESEARCH! It's Time: Leading the Next Era of Growth

NEW RESEARCH! It's Time: Leading the Next Era of Growth

NEW RESEARCH! It's Time: Leading the Next Era of Growth

NEW RESEARCH! It's Time: Leading the Next Era of Growth

NEW RESEARCH! It's Time: Leading the Next Era of Growth

NEW RESEARCH! It's Time: Leading the Next Era of Growth

NEW RESEARCH! It's Time: Leading the Next Era of Growth

NEW RESEARCH! It's Time: Leading the Next Era of Growth

NEW RESEARCH! It's Time: Leading the Next Era of Growth

NEW RESEARCH! It's Time: Leading the Next Era of Growth

NEW RESEARCH! It's Time: Leading the Next Era of Growth

NEW RESEARCH! It's Time: Leading the Next Era of Growth

NEW RESEARCH! It's Time: Leading the Next Era of Growth

NEW RESEARCH! It's Time: Leading the Next Era of Growth

NEW RESEARCH! It's Time: Leading the Next Era of Growth

NEW RESEARCH! It's Time: Leading the Next Era of Growth

NEW RESEARCH! It's Time: Leading the Next Era of Growth

NEW RESEARCH! It's Time: Leading the Next Era of Growth

NEW RESEARCH! It's Time: Leading the Next Era of Growth

NEW RESEARCH! It's Time: Leading the Next Era of Growth

NEW RESEARCH! It's Time: Leading the Next Era of Growth

NEW RESEARCH! It's Time: Leading the Next Era of Growth

It's Time: Leading the Next Era of Growth

In partnership with Canadian Tire Corporation and research partner The Collective, Wasserman’s global women’s advisory group, Canadian Women & Sport is proud to release the third installment of It's Time.

This uniquely Canadian research offers valuations of the current pro women's sport market (which has doubled since our first report in 2023!), projections for 2030, a look at how fans are driving momentum, and a playbook for how brands can maximize brand ROI and impact through strategic investment.

The Strategic Blueprint for Brand Leadership in Pro Women's Sport

This report illustrates that the Canadian sport landscape is undergoing a seismic shift, and brands have a once-in-a-generation opportunity to shape its future.

With the PWHL, NSL, and Toronto Tempo (WNBA) in motion, we’re no longer just speaking about potential, we're looking at performance.

The Size of the Market has Doubled in Two Years

Focus on a growing market. Pro women's sport has seen an increase from $150–$200M in 2023 to $380–$400M in 2025, and projected to reach up to $570M by 2030,

The Fan Base is More Valuable Than Ever

Invest in the fans that will invest back. Brands investing in women’s sport see a 25% lift in brand familiarity, sentiment, and purchase consideration.

The Early, Strategic Investors Will Win

Set a strategic foundation, and commit to a clear strategy. Allowing investments to go beyond sponsorship not only shape markets, but creates lasting equity.

Download the report

NEW RESEARCH! It's Time: Leading the Next Era of Growth

NEW RESEARCH! It's Time: Leading the Next Era of Growth

NEW RESEARCH! It's Time: Leading the Next Era of Growth

NEW RESEARCH! It's Time: Leading the Next Era of Growth

NEW RESEARCH! It's Time: Leading the Next Era of Growth

NEW RESEARCH! It's Time: Leading the Next Era of Growth

NEW RESEARCH! It's Time: Leading the Next Era of Growth

NEW RESEARCH! It's Time: Leading the Next Era of Growth

NEW RESEARCH! It's Time: Leading the Next Era of Growth

NEW RESEARCH! It's Time: Leading the Next Era of Growth

NEW RESEARCH! It's Time: Leading the Next Era of Growth

NEW RESEARCH! It's Time: Leading the Next Era of Growth

NEW RESEARCH! It's Time: Leading the Next Era of Growth

NEW RESEARCH! It's Time: Leading the Next Era of Growth

NEW RESEARCH! It's Time: Leading the Next Era of Growth

NEW RESEARCH! It's Time: Leading the Next Era of Growth

NEW RESEARCH! It's Time: Leading the Next Era of Growth

NEW RESEARCH! It's Time: Leading the Next Era of Growth

NEW RESEARCH! It's Time: Leading the Next Era of Growth

NEW RESEARCH! It's Time: Leading the Next Era of Growth

NEW RESEARCH! It's Time: Leading the Next Era of Growth

NEW RESEARCH! It's Time: Leading the Next Era of Growth

NEW RESEARCH! It's Time: Leading the Next Era of Growth

NEW RESEARCH! It's Time: Leading the Next Era of Growth

NEW RESEARCH! It's Time: Leading the Next Era of Growth

NEW RESEARCH! It's Time: Leading the Next Era of Growth

NEW RESEARCH! It's Time: Leading the Next Era of Growth

NEW RESEARCH! It's Time: Leading the Next Era of Growth

NEW RESEARCH! It's Time: Leading the Next Era of Growth

NEW RESEARCH! It's Time: Leading the Next Era of Growth

NEW RESEARCH! It's Time: Leading the Next Era of Growth

NEW RESEARCH! It's Time: Leading the Next Era of Growth

NEW RESEARCH! It's Time: Leading the Next Era of Growth

NEW RESEARCH! It's Time: Leading the Next Era of Growth

NEW RESEARCH! It's Time: Leading the Next Era of Growth

NEW RESEARCH! It's Time: Leading the Next Era of Growth

NEW RESEARCH! It's Time: Leading the Next Era of Growth

NEW RESEARCH! It's Time: Leading the Next Era of Growth

NEW RESEARCH! It's Time: Leading the Next Era of Growth

NEW RESEARCH! It's Time: Leading the Next Era of Growth

NEW RESEARCH! It's Time: Leading the Next Era of Growth

NEW RESEARCH! It's Time: Leading the Next Era of Growth

NEW RESEARCH! It's Time: Leading the Next Era of Growth

NEW RESEARCH! It's Time: Leading the Next Era of Growth

NEW RESEARCH! It's Time: Leading the Next Era of Growth

NEW RESEARCH! It's Time: Leading the Next Era of Growth

NEW RESEARCH! It's Time: Leading the Next Era of Growth

NEW RESEARCH! It's Time: Leading the Next Era of Growth

NEW RESEARCH! It's Time: Leading the Next Era of Growth

NEW RESEARCH! It's Time: Leading the Next Era of Growth

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