Board of Directors
Sport has always played a significant role in Deidra Dionne’s life. The two-time Olympian and the 2002 Olympic Bronze Medalist in Freestyle Skiing, Aerials, grew up in Red Deer, AB but currently calls Toronto home. After retiring from active competition in 2009 with 11 World Cup medals, Deidra earned her law degree from the University of Ottawa. Currently, Deidra is Director, Business Affairs with Sportsnet and sits on the 2019 Red Deer Canada Games Host Society Board of Governors.
Deidra has served as chair of the Canadian Olympic Committee’s Athlete’s Commission and was previously senior director of strategic development, legal associate at Cimoroni & Company, a sport marketing and consulting company in Toronto. An advocate for the voice of athletes, Deidra is committed to sharing her experience and giving back to the sport community.
Deidra is passionate about the business of sport and a regular contributor to Sportsnet.ca. She is also the Freestyle aerials analyst for the Canadian coverage of the winter Olympics.
Camille Wallace is a digital marketing professional who is passionate about positively influencing the lives of future generations. In her current role as the Media Partnerships Lead at TikTok, Camille oversees sport and gaming strategy in Canada, working with brands, properties and media to grow the ecosystems in Canada. She’s also a part-time social media and content strategy instructor.
Camille has had the opportunity to work in roles on both the agency and client side, with a memorable stop at Special Olympics Canada. She is a member of The Black Professionals in Technology Network and Black in Sport Business professional networks.
Born and raised in Toronto, Camille is committed to giving back to her community. She currently volunteers with Girls E-Mentorship as a mentor to youth who face multiple layers of barriers.
During her formative years, Camille was heavily involved in athletics as an athlete, seeing first-hand the positive impact sport participation can have on young women.
Althea Arsenault Beal
Althea Arsenault Beal is the Manager of Resource Development with the New Brunswick Economic and Social Inclusion Corporation, a Crown Corporation which focuses on the provincial poverty reduction plan. Her focus ranges from project management, policy and procedures, finance, and financial literacy. She is the co-founder of “Get Your Benefits” and has been instrumental in developing interdepartmental, interprovincial and Federal/Provincial collaborations and expanding the reach of the income tax clinics
She is the Co-Chair of ESDC’s Canada Learning Bond Champions Network, Past-Chair of NB’s Financial Education Network and a member of CRA’s Advisory Committee to the Charitable Sector. Previous to ESIC, Althea spent the last 25 years managing non-profits in sports, universities, hospitals and government.
In her spare time, Althea loves to bike, cook and is an active volunteer within her community and with triathlon. She is a past board member of Triathlon Canada, a World Triathlon Level
II Official and the Technical Director for Triathlon NB.
Bill has worked in the sport and entertainment space for 30 years across a variety of roles that have given him a multi-faceted perspective and insight into the industry. Having started in the sector with positions with regional responsibility based in Taiwan, Hong Kong and then Singapore before coming home to Vancouver to work on the 2010 Olympic and Paralympic Winter Games. He has also been fortunate enough to work in multiple markets. His experience includes time at various sides of the table having held positions of sponsor, agency, rights holder, event owner, and broadcaster at separate times along the journey.
In both a professional and volunteer capacity, Bill has also had significant Board experience having both served on, and reported to, several. But while his experiences are wide ranging, his most powerful learning comes from the constant reminders of the collective capacity of teams and the diversity of skills and perspectives they can wield when well formed, mentored, valued, and nurtured.
Against this backdrop, he is a grateful and enthusiastic member of the Board for Canadian Women & Sport and the drive towards community betterment through a sport system that benefits from improved gender equity and diversity in its decision making.
Susan Irving is an industry leader with a passion for brands and a reputation for delivering business results through strategic integrated marketing campaigns. Now, as Chief Marketing Officer for Kruger Products L.P., Susan is responsible for leading the marketing team to set the vision, strategic direction, and drive business performance for all Kruger Products brands and marketing activities in Canada and the United States. She is also a key member of the Company’s Executive Team.
Susan is an accomplished, award-winning senior marketing executive with over two decades of experience leading many successful and well-known brands at Warner Lambert, Coca-Cola and PepsiCo. She has a strong passion for brands and building high performance teams. She is a strategic business leader with experience that spans across all aspects of business management and consumer marketing including brand strategy; advertising and communications; P&L management; media planning; digital; social media; innovation; consumer insights; as well as sports and event marketing. Most recently at PepsiCo Foods Canada, Susan was the Senior Marketing Director for the Quaker Nutrition portfolio.
During her 15 years at PepsiCo, she held several progressive roles including leadership of a Global Snacks team in New York where she was responsible for Doritos, Cheetos and Sunbites – three of the company’s billion dollar brands. Prior to that, Susan spent more than a decade at PepsiCo Canada leading teams of passionate marketers in creating successful campaigns that drove profitable growth for brands including Cheetos, Doritos, Lay’s, Ruffles and Tostitos. Susan is known for her collaborative approach of working with teams to deliver breakthrough, insight-driven consumer campaigns and programs that deliver growth.
As an accomplished marketer, Susan has been recognized with several industry accolades including CMAs, Cassies, Cannes
Lions, Effies, The Bessies, Clios, Media Innovation Awards and Canadian New Media Awards. She was also among Marketing Magazine’s prestigious Top 30 under 30, Canada’s Strategy Magazine 2020 Marketer of the Year, the Canadian Marketing Association 2021 Marketer of the Year and Canada Grocer’s 2022 Senior Star Women.
An avid sailor, Susan was a member of the Canadian Sailing Team, having campaigned for the 1992 and 1996 Summer Olympics. She was the President of the Leaside Hockey Association Board of Directors where she severed for seven years; the Jury Chair for the Globe and Mail’s Cannes Young Marketers Competition; a judge for several industry award shows including Cannes; a key note speaker for North American Conferences and a committee member of WISE Canada (Women in Sport and Entertainment). She is also a member of the Canadian Women and Sport Board of Directors and The Ontario Hockey Federation Board of Directors.
When Susan takes a break from Marketing, you can find her on a sail boat or a ski hill. As a busy mother of two young boys, you’ll also find her in hockey rinks, at road races and on the soccer field supporting their family’s passion of competitive sport.
Rahim Mohamed is the Executive Director at Saskatchewan Soccer Association (SSA) where he oversees the strategic and technical operations of soccer within the province. In this capacity, Rahim manages the SSA player pathway technical programs and services, human resource management and technical communications within the organization. Through his previous roles as both a technical director at Toronto High Park Football Club and Byron Optimist Soccer Club, and his roles as an assistant coach in at Fanshawe College, FC London and the University at Buffalo, Rahim brings a wide array of experience managing strategic planning and operations that will be assets to the organization.
In 2013, Rahim was inducted to the inaugural class of the National Soccer Coaches Association of America (now known as United Soccer Coaches) Top 30 Under 30. Rahim holds a large array of certifications within the sport including an UEFA A License, Canada Soccer Child License, NSCAA Master Coach Diploma, NSCAA Adv. Director of Coaching, US National Youth License, and is a Canada Soccer Coach Educator for Grassroots Coach Education and the C License.
Trinh Tham is a seasoned, high-performing business leader with experience building some of Canada’s favourite brands in large, complex organizations and operating multi-billion-dollar P&Ls.
Trinh has over 20 years of business leadership in multinational environments, having lived in various major European centres, and has held senior positions across the Grocery, Foods Service, Retail, Media & Entertainment and Technology industries. She has built a
reputation for successful business & digital transformation, innovative strategic thinking, operational excellence, building talented and diverse teams, and a deep commitment to the customers and brands she serves.
Currently, Trinh is the EVP, CMO for Harry Rosen, Canada’s iconic luxury menswear retailer, where she oversees marketing and e-Commerce for a portfolio of banners including Harry Rosen, Final Cut and The Outlet by Harry Rosen. She is responsible for reinventing how Harry Rosen connects with clients and drives business growth through its brand strategies, integrated marketing, product marketing, Customer Relationship Management, loyalty program, digital innovation, public relations and store marketing. She has tripled the revenue of their ECommerce channel, implemented drop-ship capabilities to enable new category launches and technology solutions to improve the client experience.
Prior to joining Harry Rosen, she held various senior roles at Sobeys Inc. including Interim Senior Vice President of Marketing, where she led large-scale business transformation, multi-million dollar cost saving initiatives, organizational design and banner & private label brand portfolio strategies. As VP Integrated Marketing at Tim Hortons, she led the brand through Canada 150 and numerous product innovations including the latte category. As Head of Marketing for Entertainment Brands at Bell Media, Trinh launched CraveTV, digital products and popular TV series and sporting events. She served in senior marketing and merchandising roles at Loblaw Companies Limited where she launched President’s Choice Black Label, repositioned President’s Choice brands for growth, and led multi-cultural marketing. She held a Merchandising leadership role where she successfully managed a $2 billion portfolio for Grocery & General Merchandise categories.
Trinh is passionate about making progress in Diversity, Equity and Inclusion and giving back to purpose-driven communities. Currently, Trinh serves on the Board of Directors for The Canadian Marketing Association and Canadian Women & Sport. She holds a Bachelor of
Business Administration degree with a minor in Economics from Wilfrid Laurier University. She resides in Toronto, Canada.
A life-long athlete, coach, sport administrator and federal public service executive, Lara brings a unique perspective and passion for gender equity in sport. As a federal public service executive, Lara offers a well-rounded understanding of the machinery of government at the federal level which they hope to bring to the organization to foster more high-level relationships. Lara’s government expertise has spanned across four departments, most notably in line with CWS’s gender equity work, the Public Health Agency of Canada, and Women and Gender Equality Canada. Lara’s gender equity work within sport includes their work as a Program Manager for the Canadian Armed Forces Women’s Soccer team, which she led to three world championships and one World Games; in 2010, she brought the first all-women staff to the Military Women’s World Football Championships in France; she’s coached at a high-performance level in Ottawa with the Ottawa Internationals Club and in the Northwest Territories, and in 2015 worked with the World Health Organization as an Emergency Management Specialist in Guinea, West Africa helping to combat the Ebola crisis.
Lara is a life-long learning who enjoys giving back to the sporting community and being an advocate for women and girls from diverse backgrounds, and for those who identify as trans or non-binary.
Nan DasGupta leads Boston Consulting Group’s People & Organization practice in Canada, is the People Chair for BCG Canada, and the Leader of the Women@BCG Initiative in North America. She also is a core member of the firm’s Financial Institutions practice. Nan has contributed extensively in the Social Impact domain and is one of the leaders of BCG’s Centre for Canada’s Future. In that role, she helps move Canada forward by providing insights and expertise on the country’s most important issues. The centre also aims to convene leaders from the business, government, and nonprofit sectors to work together to achieve impact.
Nan has taken on several firm leadership roles and currently chairs BCG’s Career Development Committee in Canada and leads the firm’s Women@BCG initiative in North America. Nan also serves on Non-Profit boards: Ivey Advisory Board, LEAP | Pecaut Centre for Social Impact, and CivicAction Leadership Foundation.