Position Available: Director, Marketing & Growth

Canadian Women & Sport is seeking a Director, Marketing & Growth who will bring their considerable talents to help us drive lasting change for women, girls, and gender-diverse individuals in sport and through sport.  

We are taking our impact to the next level with a focus on scaling our work with sport leaders and organizations across Canada. The Director, Marketing & Growth will play a leading role in delivering on this commitment. They hold two primary responsibilities in this respect: growing and diversifying revenue streams and expanding our reach and engagement among target audiences.  

The ideal candidate understands and is skilled at developing strategy for the full complement of communications, public relations, marketing, and revenue generation. They generate strong return on objectives and have an ability to leverage resources to achieve outsized results. They understand how to commercialize a brand, possessing significant sales experience with a record of successfully leading and closing deals with a variety of funding partners.  

This dynamic, high-impact position reports directly to the CEO and works closely with staff, contractors, committees, partners, and other external stakeholders to help make the future of sport in Canada an inclusive one.  

The successful candidate will join a team that is deeply committed to producing measurable change while also enjoying the process. We have a supportive, collaborative culture that prioritizes community and connection, we embrace continuous learning and innovation, and we invest in the growth and development of every team member to help them achieve their personal and professional goals. We strive to live our core values in everything we do. 

CORE RESPONSIBILITIES 

Revenue Diversification and Growth 

Achieve a diversified portfolio of multi-year funding sources (corporate, government, earned revenue) with year-over-year growth in total revenue. 

In this capacity, you will:  

  • Refine the revenue strategy and build detailed plans for execution 
  • Inform current and future offerings to position them favourably for funding 
  • Package our offerings to appeal to target funders 
  • Originate and lead partnership deals, driving the pipeline for earned revenue, partnerships, and grants 
  • Secure new funding partners and direct partnership management upon closing 
  • Oversee the engagement cycle for earned revenue and performance against targets 

Communications  

Own the brand, expanding awareness and reach among target audiences.  

In this capacity, you will:  

  • Develop strategy and annual plans, and oversee implementation 
  • Steward the brand and its evolution 
  • Define the organization’s voice, reflecting a strong point of view and moments of advocacy 
  • Oversee all creative and communications, including the communications calendar, collateral, social media, etc. 
  • Oversee public and media relations 
  • Direct our insights and knowledge translation efforts to optimize the value of these activities 
  • Support the CEO with public advocacy activities 
  • Lead strategic initiatives 

Marketing and Engagement  

Grow engagement of sport leaders and organizations in our programming and initiatives. 

In this capacity, you will:  

  • Develop marketing strategies and plans 
  • Lead the packaging of our offerings to meet the needs and interests of our target audiences 
  • Build the engagement cycle, introducing effective engagement practices throughout the organization  
  • Direct campaigns, including digital marketing campaigns 
  • Drive participation in our free and fee-for-service offerings, on both timebound and ongoing bases 

Strategic Partnerships 

Build partnerships and relationships to help drive progress on revenue and growth objectives.  

In this capacity, you will: 

  • Serve as an ambassador for the organization, nurturing a network of relevant relationships 
  • Build relationships with strategic partners, based on achieving shared goals aligned to strategy 
  • Diversify our partners, helping to ensure we reflect and serve the diversity of women and girls in Canada 
  • Deepen existing partnerships with a focus on generating greater shared value 

Leadership & Team Management 

Lead a department and contribute to the overall leadership and direction of the organization as a member of the senior leadership team.  

In this capacity, you will: 

  • Actively contribute to the senior leadership team and support the culture and growth of the organization as a whole 
  • Develop annual department operational plans, aligned to the strategic plan and in coordination with the other departments 
  • Manage staff and vendors 
  • Commit to diversity, equity, and inclusion learning and integration into the department 
  • Engage with the Board of Directors on strategic themes and initiatives 

KNOWLEDGE, SKILLS, AND ABILITIES 

  • Demonstrated understanding of and ability to create strategies for the full complement of marketing, communications, public relations, and revenue generation activities, achieving strong return on objectives. 
  • Significant direct experience leading the successful commercialization of an organization’s brand and activities. 
  • Strong affinity for sales, with proven ability to independently originate and close multi-year deals with corporate partners. 
  • End-user orientation with excellent ability to listen to and design for multiple audiences, including an understanding of grassroots engagement. 
  • Excellent understanding of digital marketing strategy and activation to drive growth in stakeholder engagement and brand commercialization.  
  • Entrepreneurial and innovative, driving continuous improvement and evolution in pursuit of sustainability and scale of impact. 
  • Insightful and creative in designing partnerships with compelling value for both/all parties. 
  • Strategic management of budget across multiple programs, with a resourceful approach that optimizes value for money. 
  • Demonstrated ability to independently design and deliver high quality, results-focused initiatives that meet organizational and funder expectations. 
  • Proven leadership skills as an effective, team-oriented leader and a thoughtful collaborator. 
  • Exceptional organization, analytical, and planning skills with a strong attention to detail and the ability to solve problems and excel in a high-performance culture. 
  • Proven ability to competently manage multiple multi-year initiatives and relationships simultaneously. 
  • Ability to manage others and achieve results through others, either as direct reports, consultants, or stakeholder and committee groups.  
  • 8-10 years’ experience working in marketing and/or revenue roles.  
  • Experience applying an intersectional gender equity lens, including specific understanding of anti-oppression and accessibility principles and their applications. 
  • Experience working with digital tools such as CRMs (Salesforce specifically), Microsoft Teams and SharePoint, Zoom, and Submittable or equivalents. 
  • Experience working or volunteering in the Canadian sport and physical activity system is an asset. 
  • Bilingualism (French-English) is a strong asset. 

DETAILS:

  • Salary Range: $95,000-$105,000 plus comprehensive health benefits. 
  • Location: Toronto, work-from-home with frequent in-person engagements. The full Canadian Women & Sport team is remote across Canada.  

We provide equal opportunity for all applicants and do not discriminate on the basis of race, ancestry, place of origin, colour, ethnic origin, citizenship, creed, sex, sexual orientation, gender identity, gender expression, age, record of offences, marital status, family status, disability, or any other characteristic protected by local law. Self-identification by candidates in the process is completely voluntary. We welcome and encourage applications from people with disabilities. If you are a qualified candidate with a disability, please email us at info@womenandsport.ca if you require reasonable accommodation to complete this application. Accommodations are available on request for candidates taking part in all aspects of the selection process. 

Deadline to apply is November 30, 2022. Candidates should submit their cover letter and resume on Submittable to the attention of Allison Sandmeyer-Graves, CEO. 

ABOUT CANADIAN WOMEN & SPORT 

Canadian Women & Sport a national non-profit dedicated to creating an equitable and inclusive Canadian sport and physical activity system that empowers girls and women—as active participants and leaders—within and through sport. With a focus on systemic change, we partner with sport organizations, governments, and leaders to challenge the status quo and build better sport through gender equity.