Canadian Women & Sport partners with Boston Consulting Group to create first-of-its-kind report on the emerging professional women’s sport marketplace in Canada

Toronto, ON (Monday, November 28) – Canadian Women & Sport and Boston Consulting Group (BCG) announced a new research partnership aimed at producing a report on the opportunity and impact of the emerging professional women’s sport marketplace in Canada.   

“We are thrilled to be joining forces with Canadian Women & Sport given the passion we collectively share on this topic and our appreciation for the importance of this work,” says Nan DasGupta at BCG.  

Working closely with Canadian Women & Sport and its Commercial Women’s Sport Advisory Group, BCG will drive the core research, exploring key questions around the opportunity for professional women’s sports in Canada and the related financial, commercial and social benefits. 

“Our ultimate goal is to present an innovative model to understanding and valuing professional women’s sport in Canada,” says Allison Sandmeyer-Graves, CEO at Canadian Women & Sport. “If it’s going to be successful, it has to be done differently. Gender equity must be central to investments and operations from day one.” 

Dr. Cheri Bradish, Director, Future of Sport Lab and Sport Initiatives, Toronto Metropolitan University, will provide academic leadership on the project. 

“We believe women’s professional sport has a unique and strong value proposition for investors in Canada,” says Bradish. “We look forward to uncovering and sharing the next steps needed to catalyze and capitalize on this opportunity.”  

Canadian Tire Corporation is the Premier National Partner for the Group and the Report. 

The report will be released early 2023.  


Connect with Canadian Women & Sport 

Facebook and Twitter: @WomenandSportCA 

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About Canadian Women & Sport  

Canadian Women & Sport is dedicated to creating an equitable and inclusive Canadian sport and physical activity system that empowers girls and women—as active participants and leaders—within and through sport. With a focus on systemic change, we partner with sport organizations, governments, and leaders to challenge the status quo and build better sport through gender equity.  

About Boston Consulting Group 

Boston Consulting Group partners with leaders in business and society to tackle their most important challenges and capture their greatest opportunities. BCG was the pioneer in business strategy when it was founded in 1963. Today, we work closely with clients to embrace a transformational approach aimed at benefiting all stakeholders—empowering organizations to grow, build sustainable competitive advantage, and drive positive societal impact. 

Our diverse, global teams bring deep industry and functional expertise and a range of perspectives that question the status quo and spark change. BCG delivers solutions through leading-edge management consulting, technology and design, and corporate and digital ventures. We work in a uniquely collaborative model across the firm and throughout all levels of the client organization, fueled by the goal of helping our clients thrive and enabling them to make the world a better place. 

For More Information 

Greg McIsaac 

Junction Communications